• To operate constantly in accordance with the best and fully accepted ethical business practices.

  • To comply with all applicable laws and federal, state, and local government regulations.

  • To provide all services and products at fair, equitable, and non-discriminatory charges.

  • To furnish adequate equipment, qualified personnel, and products of high quality to achieve and maintain the highest standard of performance.

  • To provide courteous and prompt handling of all requests and complaints.

  • To recognize and respect the legal right of competitors in the true spirit of individual initiatives and free competitive enterprise.

  • To strive for continued improvement of the image and reputation of the industry by good business practices and enlightened public service in the community.

  • To contribute regularly to the improvement of the industry's public reputation.

  • To participate loyally in the industry's growth and progress through the activities and public interest efforts of the association.

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