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To operate
constantly in accordance with the best and fully accepted ethical business
practices.
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To comply with
all applicable laws and federal, state, and local government regulations.
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To provide all
services and products at fair, equitable, and non-discriminatory charges.
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To furnish
adequate equipment, qualified personnel, and products of high quality to
achieve and maintain the highest standard of performance.
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To provide
courteous and prompt handling of all requests and complaints.
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To recognize and
respect the legal right of competitors in the true spirit of individual
initiatives and free competitive enterprise.
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To strive for
continued improvement of the image and reputation of the industry by good
business practices and enlightened public service in the community.
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To contribute
regularly to the improvement of the industry's public reputation.
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To participate
loyally in the industry's growth and progress through the activities and
public interest efforts of the association.